Podravka starts today, 11 November beef stew in Richmond, the State of Michigan in America.
Popular Podravka Beef Goulash in America is produced by its original recipe and distinctive brand as it is bought in Croatia, many European countries and Australia.
U.S. Food and Drug Administration FDA a few years due to infectious diseases has banned imports of products from chicken and beef meat from all European countries, including Podravka Beef Goulash. For the purposes of the U.S. market, which is beef stew recognized as a quality and therefore claimed a food Podravka has been produced in Australia from which it is legally allowed to import meat products.
For Podravka partners in the United States was elected Giovanni Appetizing Foods company with headquarters in Richmond, Michigan.
- Our American partners have long experience in the production of canned products and maintains a high level of quality which was the most important condition is that after last year's launch of production Chicken patty, with sales above plan, launch and production of beef stew - said Domagoj Kero, director of Podravka's branch office in America .
With this project, Podravka enriches its wide range of products in the U.S. and Canadian market, thereby increasing sales and Croatian exports.
Croatian Podravka is the biggest exporter of food products to U.S. and Canadian markets with exports this year rose by 15 percent.
- Our ambition does not stop with beef stew, because next year we plan to start production of new products adapted to the demanding and competitive U.S. market - says Domagoj Kero.
Podravka has been present in the U.S. and Canadian markets for over 15 years and is due to the development of jobs and increase exports five years ago and established an office in New York. The most popular selling Vegeta, but the U.S. market are also all the other famous Podravka product categories like soup, meat products, baby food, vegetables, jams, desserts.
Podravka products are sold in all major cities of America and Canada, and the active marketing campaigns in print and on American TV channels Food Network and PBS, with Vegeta cooking more Americans.